Orchards

Value chain management systems for fruit production are more developed than for other agricultural products. Therefore, Fidak Farms offers landowners the unique opportunity to convert open fields into orchards under lucrative terms that offer a hassle-free and beneficial route toward conversion to these high value crops. The transition takes place even as the land continues to generate revenue for the owner.

Fruit production often faces decline as the management of orchards has been instituted on grounds that benefit the short term handlers who seek to maximize immediate output while compromising the long term interests of the owners. Our aim is to nurture fruit bearing trees as the primary assets of the owners and to provide the expertise necessary for reducing fruit decline, morbidity and mortality of trees. Professional oversight from our experts ensures greater results through better maintenance and effective contingency planning and risk mitigation.

Our digital reporting systems ensure that real time monitoring of farm activities is conducted with reporting structures that keep the landowners abreast with all developments taking place on their lands.

Fidak Farms is also working on the development of efficient marketing channels and to act as a conduit for producers with market players so that middlemen can be eliminated and landowners’ interests can be safeguarded and their profits are maximized. Fidak Farm’s efforts are geared toward the neutralizing malpractices that limit the producers’ share in the profits generated through food production and putting them in an advantageous position for negotiating and securing better deals in the market.

Mango

Fidak Farms prides itself on its mango orchards, located in the very heart of the mango belt and producing mangoes that are unparalleled in quality and taste. Our digital farms management systems ensure adherence to timelines so that trees are properly nurtured while resources are expended in an efficient manner.

Mangoes that are produced in the fertile southern belt of Punjab in Pakistan have a great deal of inherent export potential. However, there are no proper mechanisms for acquiring and managing exportable surplus of mangoes in Pakistan. Fidak Farms is engaged in advocacy for garnering support for the creation of these channels that help realize the export potential of this king of fruits.

Guava

Pakistan has traditionally been one of the largest producers of guava, behind India. Guava production has faced a decline in the past few years largely due to inadequate disease and pest control mechanisms, and improper irrigation and land management. Research is key in bringing about a revival in the yield of guava in the country as is the development of adequate processing and value chain management systems to encourage investment in the crop. Fidak Farms ahs developed guava orchard development and maintenance protocols to maximize productivity. It is also collaborating with research institutions on developing means to combat crop disease and preempt pest attacks, while at the same time developing market inroads to garner support for value chain systems for the crop.

Citrus

With a 30% share in the total production of fruit in Pakistan, Citrus dominates the fruit production sector of agriculture. The advantage of citrus production is that the value chains are market players varied and comparatively well-developed. However, avenues for development for farmers exist with exports not reaching their full potential (by rough estimates, close to 90% of citrus fruit produced is consumed locally). Citrus growers are primarily selling fruit through pre-harvest contractual agreements with middlemen. Fidak Farms aims to strengthen market relations that would ensure that its clients sell fruit directly to local and international industries.